Buzz buzz, business mortals! It’s me, Polly Pollinator, your snarky, ROI-obsessed queen bee, here to sting you with some truth bombs and sprinkle a little strategic pollen on your sad, underperforming marketing.

Let’s cut to the chase: Your value proposition? Weaker than decaf coffee. Marketing is spinning one story, sales is pitching another, and your prospects are out here wondering if you even know what you’re selling.

But fear not, revenue wrangler. We at Value Pollinators have cracked the code. Introducing P.O.L.L.E.N., the only six benefits that actually matter to a buyer. If your pitch doesn’t hit at least one of these, you’re just making noise.

Meet P.O.L.L.E.N.:

• P = Productivity
• O = Operating Expense Savings
• L = Legacy Technology Savings
• L = Lower Risk
• E = Expansion of Sales
• N = New Revenue

Let’s break each of these down—with examples—so you can finally stop talking in circles about why your product matters.

P = Productivity: Work Smarter, Not Harder

Everyone promises “time savings”—but unless your productivity every minute of every hour, this isn’t translating to real savings. Instead, think of productivity as a way to help your most valuable resources, your employees, be more efficient. True productivity gains come from eliminating wasted time and equipping your team to actually do their jobs effectively.

Example:

A Digital Asset Management (DAM) system doesn’t just help your sales team find the right assets faster (cool, but meh). It puts the perfect content in their hands at the exact moment they need it, leading to more effective conversations and bigger wins. That’s not just saving time—that’s driving revenue.

O = Operating Expense Savings: Buyer Tested, CFO-Approved

Your CFO isn’t here for your “brand synergy.” They care about one thing: the bottom line. This benefit captures the reduced costs throughout your organization including both direct and indirect cost savings. Here you are helping your customers cut costs, not corners.

Example:

With a DAM, you reduce content creation costs by reusing existing assets instead of constantly paying for new content. Plus, by cleaning up redundant files, you can cut storage costs. Direct and indirect savings? Check and check.

L = Legacy Technology Savings: Bye Bye, Outdated Tech Stack

Your old systems are basically the flip phones of your tech stack—slow, expensive, and embarrassing. Legacy savings come from retiring those dinosaurs and consolidating into more efficient solutions.

Example:

Implementing a DAM allows you to replace multiple outdated content storage platforms, slashing both maintenance fees and SaaS subscriptions.

L = Lower Risk: Because Nobody Likes Lawsuits

Risk reduction is about avoiding the costly disasters that keep your legal team up at night—like compliance failures or data breaches.

Example:

With a DAM, you can better manage image rights and usage permissions, avoiding those nasty (and expensive) copyright infringement penalties.

E = Expansion of Sales: Your Secret Weapon for Customer Retention

You know what’s cheaper than acquiring new customers? Keeping the ones you already have—and getting them to buy more. Expansion is about deepening relationships and increasing customer lifetime value.

Example:

Leveraging a DAM with personalized marketing tools allows you to educate existing customers on new products and services, leading to higher upsells and increased usage. More value, more revenue, fewer churn tears.

N = New Revenue: The Holy Grail

Ah yes, the one benefit every executive cares about—net new sales. But here’s the kicker: You have to prove the connection between your solution and the sale.

Example:

With a DAM, marketers can create more effective, targeted campaigns that drive higher-quality leads. When those leads convert to new customers, you’ve just drawn a direct line from your solution to revenue growth. Hard to argue with that, huh?

So, Why Standardize Your Value Messaging?

When your sales and marketing teams are aligned on these six benefits, your message becomes:

Crystal clear — No more buzzword bingo. Consistent — Prospects hear the same story from sales, marketing, and customer success. Convincing — Because you’re speaking in the only language buyers actually care about: measurable value.

Ready to stop the chaos and start closing deals? Contact Value Pollinators. We’ll make sure your value proposition turns your P.O.L.L.E.N. into honey.